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 "أثر بلد التصميم وبلد الصنع على تصورات المستهلك لنوعية المنتجات ثنائية القومية: نموذج تجريبي يستند إلى مفهوم الملاءمة"

التفاصيل

أثر بلد التصميم وبلد الصنع على تصورات المستهلك لنوعية المنتجات ثنائية القومية: نموذج تجريبي يستند إلى مفهوم الملاءمة

أثر بلد التصميم وبلد الصنع على تصورات المستهلك لنوعية المنتجات ثنائية القومية: نموذج تجريبي يستند إلى مفهوم الملاءمة

اضف إلى سلة النتائج المختارة إطلب هذا المرجع بالإيميل
  • القسم:
    بحث منشور في مجلة علمية محكمة
  • نوع المحتوى:
    مراجع أجنبيــة
  • حالة النص:
    كامــــل
  • عدد الصفحات:
    12
  • سنة النشر:
    2006
  • تحميل:
    ملخـــص

 "أثر بلد التصميم وبلد الصنع على تصورات المستهلك لنوعية المنتجات ثنائية القومية: نموذج تجريبي يستند إلى مفهوم الملاءمة"

تبحث الورقة في تأثير بلد التصميم (COD) وبلد التصنيع (COM) على تقييمات المستهلكين لجودة المنتجات ثنائية الجنسية، مع التركيز على مفهوم الملاءمة بين صورة الدولة وفئة المنتج.

تم فحص تأثير بلد التصميم (COD) وبلد التصنيع (COM) على تصورات المستهلك لجودة المنتجات ثنائية الجنسية في العديد من الأوراق. يجد حمزاوي وميرونكا أن مفهوم الملاءمة بين COD وCOM وفئة المنتج هو محدد مهم لتقييمات المنتج [1]. يقوم Insch وMcBride بتوسيع هذا البحث من خلال اختبار تأثيرات أصول COD والتجميع (COA) والأجزاء (COP) على تقييمات المنتج، ووجدوا أن COP له التأثير الأقوى [2]. يبحث Hamzaoui-Essossi في تأثيرات COD وCOM على الجودة المتصورة، ووجد أن المستهلكين أكثر حساسية لـ COM من COD لكل من المنتجات المعقدة والبسيطة [3]. يجادل Iyer وKalita بأن إشارات COD وCOM مهمة في تقييمات المستهلكين لجودة المنتج وقيمته والاستعداد للشراء [4]. يحلل Insch أيضًا بنية COO إلى COD وتجميع المنتج وتصنيع الأجزاء، ويجد أن كل مكون يؤثر على تصورات جودة المنتج بطرق مختلفة [5].

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