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"الشكل الهرمي للعلاقات العامة: شبكات التواصل الاجتماعي والدور الجديد للعلاقات العامة في المؤسسات"

التفاصيل

الشكل الهرمي للعلاقات العامة: شبكات التواصل الاجتماعي والدور الجديد للعلاقات العامة في المؤسسات

الشكل الهرمي للعلاقات العامة: شبكات التواصل الاجتماعي والدور الجديد للعلاقات العامة في المؤسسات

  • القسم:
    بحث منشور في مجلة علمية محكمة
  • نوع المحتوى:
    مراجع أجنبيــة
  • حالة النص:
    كامــــل
  • عدد الصفحات:
    20
  • سنة النشر:
    2012
  • تحميل:

"الشكل الهرمي للعلاقات العامة: شبكات التواصل الاجتماعي والدور الجديد للعلاقات العامة في المؤسسات"

تتناول هذه الدراسة دور وسائل التواصل الاجتماعي في تحويل مجال العلاقات العامة في المؤسسات والمنظمات. يهدف الباحثون إلى فهم كيفية تأثير هذه الوسائل الجديدة على ممارسة العلاقات العامة وتغيير دورها التقليدي.

وسائل التواصل الاجتماعي قد أدت أيضًا إلى زيادة التفاعل بين المؤسسات والعامة، وذلك من خلال تعزيز المشاركة والمحادثات وتبادل المعلومات. وهذا يعني أن دور العلاقات العامة أصبح أكثر توجها نحو بناء علاقات طويلة الأجل مع الجمهور وتعزيز الثقة والشفافية، بشكل عام، توضح الدراسة كيف أن وسائل التواصل الاجتماعي قد غيرت المنهجية التقليدية في مجال العلاقات العامة وأعطتها أبعادًا جديدة. ومن الضروري على المؤسسات والمنظمات أن تتكيف مع هذه التغييرات وتنتقل إلى هرم العلاقات العامة الجديد الذي يأخذ في الاعتبار الأولويات الجديدة والتحديات وفرص وسائل التواصل الاجتماعي.

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